PPLCG is proud to announce that the Company has obtained
G7 Master Printer Certification.

The g7 specification formally defines process controls that determine the "visual appearance" of an image as perceived by the human eye rather than a mechanical device. Often erroneously referred to as a color standard, G7 is formally defined as a method for reproducing a similar visual appearance across printing platforms, including digital devices.
The G7 specification formally defines process controls that determine the “visual appearance” of an image as perceived by the human eye rather than a mechanical device. It breaks from the long-standing practice of focusing on dot gain and instead uses gray balance (neutrality) as the basis for defining the metrics of “visual similarity” in a printed piece.
Controlling tonality is the other key component of the specification, which is done by employing the concept of Neutral Print Density Curves.
Printers must complete and maintain a G7 Master qualification that is specific to the facility, rather than the company, to legitimately claim the designation. This involves doing an audit of the plant’s output equipment and calibrating all of the proofing and printing systems to G7 gray balance and density curves.